crafting brands

TURNING IDEAS INTO BRANDS THAT CONNECT DEEPLY, HELP BUILD RELATIONSHIPS AND DELIVER RESULTS.

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You’ve got big ideas…I’m here to help bring them to life.

Two women working together on a laptop in an office setting. One woman is standing wearing a beige blazer, and the other is sitting wearing a brown striped shirt. There is a white wall with a lamp and cabinet in the background.

Are you a thriving CPG founder, a challenger brand pushing boundaries, or a start-up just finding your footing? If any of these sound like you—I’m here to help. I tailor my services to meet your unique needs by combining proven branding principles with fresh, innovative thinking. Based in Ontario, collaborating clients across Canada, the US and beyond.

I’ll help you build a brand that doesn’t just look good — it’ll drive results. Whether you’re starting from the ground up, refining your strategy, or needing cohesive design systems that connect across every touchpoint, I’ve got you covered.

contact me to get started....

WITH CLIENTS FEATURED IN…

The Loblaw logo with a stylized white and black graphic of a tree or plant within a square icon, and the word 'Loblaw' in bold white letters on a black background.
Black and white Amazon logo with lowercase text and a curved arrow underneath.
Whole Foods Market logo on a white circular background.
Concentric black and white circles pattern.
Black background with white text reading "Psychology Today."
Costco Wholesale logo in black and white.

Creative services, real impact.

Here, creativity meets opportunity. Whatever you're building, I’m here to help you take the first step with confidence. Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.

  • You deserve a unique, cohesive, recognizable brand that captures the essence of your business. From your logo to colour palette to fonts, I’ll craft a bespoke collection of visual assets that reflects your brand’s values and speaks directly to your target audience.

  • I offer a brand-centric approach to creating a website that looks beautiful and works hard behind the scenes. You get a custom Squarespace website that blends high-quality design with sound strategy. I’ll craft a website that works for you now and in the future.

  • Crafting packaging that jumps off the shelf and into consumers baskets (and meets gov’t regulations) – I know the ins and outs of getting it done. Label Design, Line Extension, Production, Print-ready Artwork, Translation, CFIA Implementation - you name it, I”ll help you achieve your goals.

  • None of these other services fit your needs? No problem! At its core, creativity is really all about problem solving. So, if you have a creative challenge but aren’t sure where to start, let’s talk. I’ll help you clarify your needs, come up with an approach and craft the visuals you need to support your business goals.

A person with blonde curly hair wearing a light blue shirt sitting at a white table with their hands on the table, working with a laptop in a bright room.

Strategic Branding, CPG Design & Websites for Ambitious Founders

→ Building creative assets that are bespoke, sustainable and truly meaningful…

→ I’ll help you pinpoint purpose, timelines, budget.

→ I guide you in finding strategic creative solutions.

→ I create the visuals your business will come to rely upon.

Find the service that's right for you

Client Feedback

Portrait of a smiling man with short brown hair and a beard, wearing a black suit jacket, maroon shirt, and plaid tie, against a plain light background.

Bruce Sargent - @Farm Boy Productions + Sargent Family Dairy

  • About five years ago, I was referred to her and I knew immediately I wanted her on our team. Terri took my vision for a logo and transformed it into a brand we are proud to use and receive compliments daily on the logo, product packaging, and print materials.
    More recently, I asked her to rebrand my own business. The process was a lot of fun. The final brand is clean, modern, and meaningful, and I could not be happier with the result.

    I would highly recommend working with Terri.

  • with a keen eye for design and an extensive knowledge of regulatory requirements for food packaging. We regularly receive compliments on our new logo and labels!”

Logo for Harris Ton Packing Co. with a bull's head, surrounded by red, black, and white design, on a chalkboard background.

Mark Oelschlägel @Harriston Packing Company

A woman with blonde hair leaning against a wall outside, wearing a black blazer over a white dress with a floral belt. There are windows behind her and her right hand is in her pocket. The text in the bottom right corner says "JACQUELINE WATTY | CONSULTING."

  • I have worked with Terri to create my own brand and even had a refresh last year. Outside of my own brand, Terri created the new web page and branding for Waterloo Wellington Fundraising Executives. She was able to work with several voices to bring the brand to life from its original brand in1995! Thank you Terri. You are all trusted partner and great talent.

Jacqueline Watty - Founder @ JWC | Philanthropic Leader

Meghan Sullivan

  • Terri consistently delivers creative, professional results and makes the entire process seamless. I highly recommend Hobson Strategy Design to anyone looking for exceptional service and design expertise. “

Meghan Sullivan @Tillsonburg Custom Foods

A woman with shoulder-length blonde hair and a necklace, smiling in a black and white photo.

  • for my companies for years. She is bright, creative and results focused. She has been a huge help with overall brand strategy and creation of websites, logos and marketing materials. With Terri the job gets done well and on time!”

KellyAnn McKnight - @StoneRidge Consulting + The Resilience Way™

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Learn how I can support your design + branding goals…

START YOUR "BRAND NEW" JOURNEY TODAY