your strategic design partner
CREATIVE SUPPORT THAT GOES BEYOND DESIGNING A LOGO, A BROCHURE OR A WEBSITE.
20+ years experience
Terri Dennis-Hobson, RGD, WBE Creative Director, Principal
YOUR PARTNER IN CREATING THE BRAND ASSETS YOUR BUSINESS NEEDS TO THRIVE.
Nearly 25 years in, I still love this work: turning an idea into a brand into something people actually connect with. My path here wasn't conventional — I started in CPG agencies, then moved in-house at a major Canadian retailer, before setting out on my own 15 years ago. Since then, I've worn every hat for my clients: creative director, strategist, hands-on designer.
That range, from national brands to founder-led startups, has sharpened my instinct for what a brand actually needs. I bring a “let’s figure-it-out” mindset to everything I touch — flexible, solutions-focused, just as comfortable setting the vision as getting into the details.
BUILDING A STRONG BRAND TAKES MORE THAN JUST GREAT DESIGN…
it requires strategy, consistency, and a deep understanding of your audience. From brand strategy to compelling creative and cohesive design systems across multiple channels and markets, I help businesses bring visions to life.
I provide the expertise and creative solutions that bring your business’ needs to life.
I’ve seen firsthand the challenges organizations face in pushing their branding initiatives forward. No matter where you are in your brand journey, I’m here to help navigate the process with clarity and creativity.
Whether you're launching a new brand, evolving an existing one, or maintaining consistency across platforms, I’m personally invested in helping you succeed! Your success is my success too.
When we work together, you’re not just hiring a designer–you’re gaining a partner who’s as invested in your success as you are.
When we work together, you’re not just hiring a designer–you’re gaining a partner who’s as invested in your success as you are.
BRAND IDENTITY, WEBSITES, CPG PACKAGING + CREATIVE SUPPORT THAT DELIVERS
GREAT DESIGN ISN’T JUST ABOUT AESTHETICS
it’s solving problems and creating meaningful connections. I develop strategic concepts that align with your vision, refining them into thoughtful, effective designs. Collaboration is key. I work closely with you to ensure every detail feels right,from the big picture to the smallest elements.
DESIGN IS MORE THAN JUST A PROCESS
It’s about capturing the essence of your business and bringing it to life in a way that feels authentic. I use a mix of strategy and intuition to shape designs that align with your goals + vision. Trusting the process, staying open to exploration, together we’ll create something that’s amazing, unique and right for your brand.
EVERY CREATIVE DECISION WE MAKE IS ROOTED IN STRATEGY
From your brand visuals, to your website layout to your packaging identity - everything is connected to this strategy. We’ll aim to connect with your ideal client while also helping you achieve your creative needs + branding goals.