How do you avoid common pitfalls and mistakes when telling your brand story?

“Knowing your audience is the most important aspect of building a brand. It's as if you're building a rapport with another human being and before you meet the person you learn as much about their needs, wants and desires, you won't just walk up and 'wing' it - the same is true of brands.”

Anam Haleem, “Marketing Communications Manager | Digital Marketer | Public Relations Specialist