HOW WE DID IT

Building a brand that could carry the weight of Sargent Family Dairy’s heritage and the promise of their premium products meant starting with the heart of their story. We immersed ourselves in their history—four generations of grit, tradition, and family values—and brought that narrative forward into a modern identity.

From there, we shaped a brand and packaging system that not only celebrates the craftsmanship of their on-farm dairy but also communicates the quality and care that goes into every bottle, every cheese variety and each premium block of butter. The creative process became a balance of honouring their roots while giving them a bold, premium presence to match the richness of their Jersey milk, hand-crafted butter, and artisanal cheeses.

THE RESULTS

The result? A brand identity designed to launch with strength and stay true to their farm-to-table promise. Armed with new branding, website & packaging design, Sargent Family Dairy & Creamery are staking their claim in a highly competitive category. The brand now owns a relevant part of Ontario’s “farm market + shop local” culture. We’ve seen significant opportunity for growth with the addition of numerous product lines, an on-farm store PLUS a creamery/production facility.

“About five years ago, I was referred to Terri and I knew immediately I wanted her on our team. Terri took my vision for a logo and transformed it into a brand we are proud to use and receive compliments daily on the logo, product packaging, and print materials. I would highly recommend working with Terri.” ~ Bruce Sargent, Marketing Manager, Sargent Family Dairy.