Harriston Packing Co.
SECTOR - All Natural Foods
PRODUCT - Premium Butcher + Deli, Fresh, Frozen Meats
EXPERTISE - Brand strategy, Brand design, Package Design, Visual identity, Website Design
In the News - Recipient of Innovation Guelph’s Fuel Injection Funding, Renowned product lines - Harriston Signature Smoked Chops, Harriston Pepperettes, Famous Harriston Pork Schnitzel
Build brand consistency
Brand and logo development
Package design and development
Website development
Grow consumer awareness across retailers
Amplify emotional connection to the brand
Increase shelf presence\
PROJECT GOALS
The backstory on this family business offered countless clues and insights for a branding update. Together we brought this new brand to life by embracing the family’s connection to community, as well as, the quality and traditions begun by their father some 50 years earlier.
THE RESULTS
The new branding, website and packaging design has enabled Harriston Packing Co. to grow their footprint in highly competitive category. A cohesive identity helps the brand own a relevant part of Ontario’s farm-to-table culture while also providing opportunity for growth with the addition of numerous product lines, an online store and a new smokehouse production facility.
“Terri’s help was invaluable in designing our branding, website, product labels and sales forms with a keen eye for design and an extensive knowledge of the regulatory requirements for food packaging. We regularly receive compliments on our new logo and label designs! hobson strategy|design is a great choice to create or improve upon your existing brand.” ~ Mark Oelschlägel, Owner - Harriston Packing Co.
HOW WE DID IT
