Equilibria Psychological Health
SECTOR - Healthcare
SERVICES - BRAND STRATEGY, VISUAL IDENTITY, WEB DESIGN
WHAT THEY’RE SAYING - ““Terri helped me create a brand that fits my personality and works for my business. She was easy to work with and always willing to help with my questions. I'd highly recommend her services and expertise.” ~ Dr. Adrienne Kovacs, PhD, CPsych, Founder of Equilibria Psychological Health
Develop a brand for psychology services provider
Create a brand identity that is: simple, authentic and elevated
Create a website that: is brand aligned, and accurately represents Adrienne and her unique offering
And is easy for her audience to navigate
That helps her stand out from her competition
Amplifies emotional connection + trust in the brand
PROJECT GOALS
THE REQUEST
A move back to Canada after a decades long career in Portland, Oregon, spurred Dr. Adrienne Kovacs to launch her own private practice. She required a brand and website that would explain to a new audience what her services are all about. Plus make that website easy for patients to navigate and for Dr Kovacs to make minor updates.
THE RESULTS
Starting from the ground up, I worked with Dr. Kovacs to define the vision for her new practice. We explored brand scenarios and identified the right balance of professionalism and warmth to reflect her personality and clinical expertise.
From there, I crafted several visual identities—logo, colour palette, and imagery. We landed on one that felt approachable yet credible. The brand was extended across collateral and then into a clean, user-friendly website designed to communicate Dr. Kovacs’ services with clarity and confidence.
The result is a cohesive brand and digital presence that authentically represents both Equilibria Psychological Health, and Dr. Kovacs, and sets the stage for long-term growth.
