Branding isn’t just deliverables, it’s an experience. Think of Sobeys or Roots or even Canadian Tire. While these brands are selling a product/service, these brands invite viewers into an experience and the viewers feel something when they interact. These brands have served customers with a consistent experience for years and decades which has built trust over time thus resulting in a die-hard fan base. So, how does one go from brand experience to building a dedicated fan base? It all begins with setting a firm foundation.

From our friends at FastCompany.com

You’ve seen the memes circulating Instagram, but in case you need yet another reminder: 2020 isn’t just a new year. It’s a new decade. The end of one 10-year stretch and the start of a new one creates the opportunity for many to think about long-term goals. Since most career-driven people have experience focusing on short-term wins, thinking more holistically about our vision and aspirations can feel somewhat foreign. But it can be especially useful. Pinpointing our North Star, especially when it’s far out of reach, can guide our choices and path. Read on…