THE REQUEST

FBP approached us with a clear need for transformation. Their previous identity—centered around a cowboy boot—had served them well in earlier stages of the organization’s growth. But as their mission, audience, and impact expanded, the visual language no longer reflected who they were or the bold direction they were heading.

They were ready to move beyond a literal, western-inspired symbol toward a brand that felt inclusive and strategically aligned with their future. The goal was to create a refreshed identity that captured their evolving purpose and expressed their rallying call: Let’s Be Bold Together.

THE RESULTS

We began by clarifying FBP’s core values, desired perception, and long-term vision—quickly identifying that the cowboy-boot symbol no longer reflected the organization’s sense of progress, unity, or momentum.

The redesigned identity steps confidently into a new era. We replaced the literal western imagery with a modern, flexible system built on clean geometry, an energized yet professional colour palette, and contemporary typography that brings clarity and consistency across all applications. Anchored by the rallying tagline “Let’s Be Bold Together,” the refreshed brand now communicates collaboration, confidence, and forward movement. With a comprehensive brand style guide in place, FBP now has the tools to apply the identity cohesively—ensuring the brand feels strong, credible, and current in every context.

The result is a thoughtful and transformative redesign: one that honours where FBP has been, but clearly signals where they are headed. Confident, modern, and purpose-driven, the new brand positions FBP for greater visibility, deeper engagement, and a bold new chapter of growth.