RCC Custom Homes + Construction
SECTOR - Construction, Residential Building
SERVICES - Brand Strategy, Visual Identity Development, Web Design, Marketing Assets
WHAT THEY’RE SAYING - “The branding you developed is amazing, we are very happy with it and the feedback has been fantastic. The website(s) is amazing, overall we’re really pleased with everything.” ~ Mitch Rice, Operations, RCC Custom Homes + RCC Construction
Develop joint brand identities for sister companies
Create a brand identities that are: classic and elevated
Create a website that: is brand aligned, educational and accurately represents the offering of each company
Create assets that help the client stand out from their competition
Allow room for the client to showcase their capabilities
Consumer education: amplify awareness + trust in the brand
PROJECT GOALS
THE REQUEST
RCC Homes and RCC Construction, two divisions of a family-run building company in rural Ontario, sought to clarify their brand identities and create a cohesive digital presence. With a reputation built on integrity, reliability, and personalized service, they needed a brand system that would unify both sides of the business—custom homebuilding and construction contracting—while giving each a distinct voice.
THE RESULTS
We developed a shared brand foundation anchored in craftsmanship and trust, then created two complementary identities under one cohesive visual system.
For RCC Custom Homes, we focused on approachability and collaboration, building around the promise “Your Vision. Our Expertise.” The identity conveys craftsmanship and care through a clean wordmark, a calm, natural palette, and photography that celebrates the beauty of rural living and the details of custom design.
For RCC Construction, we emphasized strength, trust, and technical expertise. The brand identity features bold typography, grounded colours, and authentic imagery of on-site work—all reinforcing the division’s capability in excavation, demolition, and site preparation.
Once brand systems were defined, custom websites were developed that share a consistent look and feel while clearly differentiating their offerings. Each site was designed with clear hierarchy, user-friendly navigation, and concise, trustworthy messaging. RCC Homes invites visitors into a guided, human-centered building journey, while RCC Construction’s site presents its services and safety-first approach with clarity and professionalism. Together, the brands now reflect a unified legacy of quality, professionalism, and local pride across every stage of the building process.
