Waterloo Wellington Fundraising Executive
SECTOR - Philanthropy
SERVICES - BRAND STRATEGY + DESIGN, WEBSITE DESIGN,
WHAT THEY’RE SAYING - ““Many thanks to Terri for helping us shape our vision for the future - we are excited to continue our work with refreshed branding, website and communications.” ~ WFRE Board
Redesign an outdated identity
Create a brand that is collborative and fresh
Build brand consistency
Create a cohesive, modern design system
Design a new website that is engaging
Ensure website is user friendly
Amplify emotional connection to the brand
PROJECT GOALS
THE REQUEST
Waterloo Wellington Fundraising Executive (WFRE) is a long standing organization in the regions of Waterloo and Wellington. They approached me to support on a much overdue branding and website refresh.
THE RESULTS
Key branding updates include an interwoven circular motif, which represents WFRE’s key tenants of collaboration, interconnectedness, and unity. A perky serif font balances the professionalism with approachability while a fresh palette of blue & green tones reflects growth, renewal, and vitality.
The new brand encapsulates WFRE’s vision to foster a network of influential fundraising leaders while embodying its commitment to innovation and collaboration. These brand attributes infomed the design aesthetic of WFRE’s new website which is clean, fresh, welcoming and offers a consistent look and feel that works now and well into the future.
