WFRE White logo, 2 sets of circles overlapping with WFRE below

PHILANTHROPY | COMMUNITY BUILDING

Waterloo Wellington Fundraising Executive

EXPERTISE - BRAND STRATEGY, GRAPHIC DESIGN, WEBSITE DESIGN

  • Redesign an outdated identity

  • Create a brand that is collborative and fresh

  • Build brand assest with consistency

  • Create a cohesive, modern design system

  • Design a new website that connects

  • Ensure website is user-friendly for the client

  • Amplify emotional connection to the brand

THE REQUEST

interlocking blue & green circles with brand name beside

Waterloo Wellington Fundraising Executive (WFRE) is a long standing NFP in the regions of Waterloo and Wellington. They approached me to partner on a LONG overdue branding and website refresh.

THE RESULTS

Key branding updates include an interwoven circular motif, which represents WFRE’s key tenants of collaboration, interconnectedness, and unity. A perky serif font balances the professionalism with approachability while a fresh palette of blue & green tones reflects growth, renewal, and vitality.

The new brand encapsulates WFRE’s vision to foster a network of influential fundraising leaders while embodying its commitment to innovation, collaboration and community. These brand attributes infomed the design aesthetic of WFRE’s new website which is clean, fresh, welcoming and offers a consistent look and feel that works now and well into the future.

Multiple electronic devices displaying a nonprofit organization's website, showing a group of diverse hands stacked together, colorful wooden figures, and event information.
interlocking blue & green circles with brand acronym below
Business cards on a wooden surface. One is white with contact information for Jane Smith, President of wfie, and the other is blue with the wfie logo and the slogan 'advancing philanthropy & volunteerism'.
A colorful grid pattern with six rectangles in white, beige, gradient blue-green, solid blue, teal, and dark gray, separated by black lines.

WHAT THE TEAM HAD TO SAY…

“Many thanks to Terri for helping us shape our vision for the future. We are excited to continue our work with refreshed branding, website and communications.” ~ WFRE Board

WFRE Stationery Mockup - Letterhead, business cards, brochure
A human hand holding a small plant shaped like a bird flying, made of green leaves against a blurred sky background.
Multiple diverse hands stacked on top of each other in a gesture of teamwork.
WFRE Team Photo - Woman and man high-fiving
Hand holding a circle of small colorful wooden figurines in red, blue, yellow, and brown.
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