
Udderly Ridiculous Goat Milk Ice Cream
SECTOR - Frozen Dairy, Dessert
SERVICES - BRAND STRATEGY, PACKAGING, VISUAL IDENTITY, WEB
IN THE NEWS - Retail Council of Canada Best New Product, The Royal Judge’s Choice, LCBO Food & Drink Summer 2021 - https://lcbofoodanddrink.cld.bz/FD-Summer2021/34/, Featured on Breakfast Television
Brand and logo development
Package design and development
Artwork Production
Website development
Marketing support materials
Project Management
PROJECT GOALS
Inspired by the goats and goat milk produced on Cheryl & Greg Haskett’s farm, we brought this new brand to life by collaborating closely with them and really embracing their connection to nature, real food and their spirit of giving back.
The new branding and package design has enabled Udderly to carve out space in a highly competitive category, helping the brand own a relevant part of Canada’s food culture, while also translating the product into an immersive experience - see Udderly Ridiculous Farm Life. Udderly Ridiculous is disrupting the look and feel of both dessert culture and the locally-grown convention by changing the way we view indulgence and its origins.
“Thanks, Terri for picking such great partners. You, and the partners you are working with, have been incredible. It makes a huge difference to work with people who give that little bit extra.” ~ Cheryl Haskett, CEO, Udderly Ridiculous
Ice Cream SO good… it’s ridiculous.
THE RESULTS