Tillsonburg Custom Foods
SECTOR - Food ProcessingManufacturing
PRODUCT - Poultry, Frozen Fruit and Vegetables
EXPERTISE - Brand strategy, Brand design, Copy Writing, Package Design, Translation, Visual identity, Website Design
In the News - https://news.ontario.ca/en/release/1004261/ontario-welcomes-35-million-manufacturing-investment
Build brand consistency
Brand and logo development
Package design and development
Website development
Grow consumer awareness across retailers
Amplify emotional connection to the brand
Increase shelf presence
PROJECT GOALS
Tillsonburg Custom Foods (TCF), a rapidly-growing food manufacturer and co-packing partner based in Southwestern Ontario, approached me with a need to support and evolve its brand, packaging, website and marketing efforts. Over nearly a decade of collaboration, the company has expanded from poultry into frozen fruits & vegetables and custom-branded product solutions—and sought design and branding leadership to match that growth trajectory.
THE RESULTS
Together, we refined TCF’s brand positioning around the themes of high-quality products, co-packing collaboration, and innovation. We shaped an identity that communicates both precision and warmth—honouring TCF’s “food family” culture. →
THE BACKSTORY
PRAISE FROM THE TILLSONBURG TEAM…
Working with Terri at Hobson Strategy Design has been an absolute pleasure. She is incredibly responsive, always providing quick and thoughtful communication, and the quality of her work is outstanding. Terri consistently delivers creative, professional results and makes the entire process seamless. I highly recommend Terri to anyone looking for exceptional service and design expertise.
- Meghan Sullivan @ Tillsonburg Custom Foods
The visual system features a clean typographic logo, approachable yet confident colour palette, and packaging/communications that speak directly to retail and food-service buyers. We extended the system across digital touchpoints: a redesigned website that clearly presents TCF’s capabilities, product portfolio, and partnership opportunities, along with marketing collateral to support ongoing growth and diversification.
The final outcome positions TCF as a trusted food-manufacturing and co-packing leader—one that balances heritage and innovation, and is ready to support new product lines, market channels, and customer relationships for years to come.
