Tillsonburg Custom Foods

SECTOR - Food ProcessingManufacturing

PRODUCT - Poultry, Frozen Fruit and Vegetables

EXPERTISE - Brand strategy, Brand design, Copy Writing, Package Design, Translation, Visual identity, Website Design

In the News - https://news.ontario.ca/en/release/1004261/ontario-welcomes-35-million-manufacturing-investment

  • Build brand consistency

  • Brand and logo development

  • Package design and development

  • Website development

  • Grow consumer awareness across retailers

  • Amplify emotional connection to the brand

  • Increase shelf presence

PROJECT GOALS

Tillsonburg Custom Foods (TCF), a rapidly-growing food manufacturer and co-packing partner based in Southwestern Ontario, approached me with a need to support and evolve its brand, packaging, website and marketing efforts. Over nearly a decade of collaboration, the company has expanded from poultry into frozen fruits & vegetables and custom-branded product solutions—and sought design and branding leadership to match that growth trajectory.

THE RESULTS

Together, we refined TCF’s brand positioning around the themes of high-quality products, co-packing collaboration, and innovation. We shaped an identity that communicates both precision and warmth—honouring TCF’s “food family” culture. →

THE BACKSTORY

Three frozen chicken product packages on a light wooden surface, including chicken breast, chicken breast fillet, and chicken wings with dishes and labels
Plate of cooked chicken wings garnished with chopped parsley and lemon wedges, with a small bowl of creamy dipping sauce and fresh chopped herbs on the side.
A variety of fresh berries including cherries, blueberries, and a strawberry on a wooden surface with a green leaf.

PRAISE FROM THE TILLSONBURG TEAM…

Working with Terri at Hobson Strategy Design has been an absolute pleasure. She is incredibly responsive, always providing quick and thoughtful communication, and the quality of her work is outstanding. Terri consistently delivers creative, professional results and makes the entire process seamless. I highly recommend Terri to anyone looking for exceptional service and design expertise.

- Meghan Sullivan @ Tillsonburg Custom Foods

Three frozen meal kits with different flavors: Sweet & Sour Chicken on the left, Chicken Fajita in the middle, and Chicken Shawarma on the right, each labeled with 10-minute cook time, weight 1.5 kg, and Canadian origin.
Three vertical banners advertising Tillsonburg Custom Foods with images of berries, vegetables, and chicken wings, and text highlighting food safety, processing facilities, and product options.
Two semi trucks on a highway with advertisements for Tillsonburg Custom Foods and Delmar Foods, featuring images of chicken wings and dipping sauces.
Two semi-trucks with advertising for Delmar brand food products, featuring images of chicken wings, sauces, and herbs, driving on a highway with trees in the background.
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A wooden serving board with fried onion rings, French fries, grilled chicken wings, plenty of parsley, and a small bowl of ketchup on a rustic wooden table.
A website homepage for TCF, a food company featuring images of food such as fried chicken wings with lemon and dipping sauce, a family enjoying a meal, a chef preparing dishes, and a variety of appetizing plates with rice, vegetables, and meat. The page emphasizes family-friendly, high-quality, wholesome foods, with sections about their story, products, capabilities, and contact information.

The visual system features a clean typographic logo, approachable yet confident colour palette, and packaging/communications that speak directly to retail and food-service buyers. We extended the system across digital touchpoints: a redesigned website that clearly presents TCF’s capabilities, product portfolio, and partnership opportunities, along with marketing collateral to support ongoing growth and diversification.


The final outcome positions TCF as a trusted food-manufacturing and co-packing leader—one that balances heritage and innovation, and is ready to support new product lines, market channels, and customer relationships for years to come.

Three packages of frozen French fries on a wooden surface, labeled as straight cut, tater tots, and sweet potato fries.
A wooden board with a colorful assortment of steamed vegetables including cauliflower, broccoli, red and yellow bell peppers, green beans, and green peas. A silver spoon with extra vegetables rests beside the board on a blue cloth, with additional peas scattered around.